Communications and Engagement Lead

Updated: 4 months ago
Location: Glasgow, SCOTLAND
Deadline: 21 Mar 2021

Job Purpose

The External Engagement Lead will be responsible for the development and implementation of the School's external engagement strategy. They will raise the profile of the School through a broad range of communication and engagement activities across both the education, statutory, Third and commercial sectors. Working in partnership with the University¿s External Relations function, they will lead the development and implementation of the School's student marketing, recruitment and conversion strategies to meet both undergraduate and postgraduate student recruitment targets. A key deliverable will be the coordination and implementation of partnership opportunities that enable the School to promote and support economic development within the South of Scotland.

The role reports directly to the School's Head of Professional Services and will hold line management responsibility for the School¿s Outreach & Engagement Co-ordinator.

Main Duties and Responsibilities

Lead the development and implementation of the School's external engagement strategy.

Key contributor to the School's newly developed Leadership & Enterprise Hub, identifying opportunities where the School can play a significant lead role in supporting regional economic development.

Work in partnership in successful delivery of designated outcomes across a range of external stakeholders.

Develop and implement the School communications strategy to support student recruitment and enhance the profile of the School across the region and beyond.

Working with academic colleagues to effectively promote their research, impact and scholarship contribution across a spectrum of fora.

Devise and deliver a comprehensive and effective School media plan to enhance profile and impact for the School across a wide audience including staff, students, policy makers and practitioners and to support student recruitment and conversion activity.

Lead and develop the School's marketing and student recruitment plan in partnership with External Relations in delivery of the School¿s student recruitment targets.

Knowledge, Qualifications, Skills and Experience



A1 Either: Ability to demonstrate the competencies required to undertake the duties associated with this level of post having acquired the necessary knowledge and skills in a similar or number of different roles.

Or: Scottish Credit and Qualification Framework level 9, (Ordinary Degree, Scottish Vocational Qualification level 4), or equivalent (including professional accreditation with relevant formal training), and experience of personal development in a similar or related role(s).

A2 Expert knowledge of marketing theory and best practice.

A3 Sound knowledge of the Higher Education sector and ability to keep up to date with new developments within the sector.

A4 CIM qualification or similar qualification and/or relevant specialist experience.



C1 Excellent interpersonal and written and verbal communication skills and an ability to engage with and build productive working relationships with colleagues and external stakeholders.

C2 Creative marketing skills - generate original and innovative ideas in delivering creative campaigns to meet strategic objectives etc.

C3 Technical marketing skills - including copy writing; print management, T4 or other web content management skills, management of design/agency relationships etc.

C4 Staff management skills - demonstrate excellent leadership skills to manage brand implementation through staff training and development, the management of team operations and workloads to deliver optimum performance at events including Open Days and improving the quality and effectiveness of service provision.

C5 Project management and strong organisational skills - create and deliver on short term and medium to long term project goals. Proven ability to manage a number of complex tasks and projects simultaneously, working under pressure and meeting tight timescales whilst applying a high degree of accuracy.

C6 Influencing and negotiating skills - foster strong relationships with internal clients, assessing client needs and pitching innovative projects and campaigns that deliver on client objectives.

C7 Strong analytical, numerical and problem solving skills. Proven ability to manipulate and interrogate management reports and to track trends to shape future tactics and strategy.

C8 Proven capability of working on a proactive basis, using own initiative and recommending to senior management.

C9 Report writing skills - proven ability to create bespoke reports for internal clients utilising specialist knowledge and evidence, applying a high level of attention to detail and providing sound analytical recommendations.



E1 Proven track record in design and implementation of external engagement strategies to support key business deliverables both financial and non-financial in nature.

E2 Experience of working independently, thinking analytically and applying judgment.

E3 Proven ability to use judgement and initiative to resolve issues, maintain progress and drive project initiatives to conclusion.

E4 Experience of creating, implementing and flexing marketing plans in order to meet strategic objectives.

E5 Experience of working with a variety of stakeholders, using initiative and discretion when representing clients¿ specific needs, and influencing strategy to meet client objectives.

E6 Experience of working in a pressurised, fast paced environment.

E7 Financial management experience to ensure ROI from allocated financial resources.


F1 Experience of working in a Higher Education institution.

F2 Google Analytics experience.

F3 Experience of utilising social media platforms for recruitment and conversion purposes.

Job Features


The School of Interdisciplinary Studies is strategically important for the University and within the wider Scottish education and research context. It has a wide-reaching impact within the Dumfries and Galloway region and beyond. The location of the School and the partnership nature of the campus necessitate developing a wide range of relationships in Dumfries and Glasgow. Working as part of a small team, building strong and productive relationships with academic, operational and professional services staff in Dumfries and Glasgow will be essential.

Planning and Organising
To work with the College¿s Recruitment and Conversion Marketing Manager to create, plan and deliver the recruitment, marketing and conversion plan for the School against 1/3/5-year timelines as appropriate.

To manage and deliver conversion team activities, supporting the School¿s conversion objectives.

To create, manage and implement strategic and operational plans that impact on student recruitment.

Exercise professional knowledge and expertise in order to engage new audiences, increase conversion of offer holders, and deliver on School objectives.

Organise and manage multiple projects concurrently.

Decision Making

To recommend targets, market tactics and channels, KPI¿s, for the School.

To measure and analyse the impact of activities and return on investment.

To decide upon the appropriate media/content to best achieve School objectives that align with the overall College strategy.

To apply sound judgment and decision making on priorities spanning operational to strategic objectives.

Focus and prioritise activities across 1/3/5-year timelines.

Internal/External Relationships

The post holder will work with the teams in College, External Relations and Communications and Public Affairs to create and deliver activity.

To build and foster strong, customer focused relationships internally and externally.

Manage relationships across internal and external stakeholders:

- Head of School, Head of Professional Services and members of the School Executive, UG and PG Conveners, and School academic and professional services staff.

- University Services ¿ Director of Marketing, all teams within the External Relations Directorate, Communications & Public Affairs, strategic partners including regional partners

- Recruitment Marketing teams based in other Schools in the College o Suppliers including media agency and external design companies

Problem Solving

To think independently when leading on creative solutions to deliver School strategic objectives.

To work as part of a team, dovetail School marketing plans with College and External Relation¿s Marketing initiatives, ensuring all activities are aligned delivering both School and University objectives.

Flexing activities, priorities and spend in response to demand and shifting landscape.


Complex problem solving, which will involve negotiation and persuasion skills alongside strong operational management.

Liaison and cooperation with staff and stakeholders, responding proactively and constructively to resolve issues as they arise.

Negotiating with School staff and stakeholders to provide the best service and to reach solutions which meet their expectations.

Analyse and devise solutions to significant relevant issues within the School.

Empowered to resolve day-to-day external engagement matters.

Propose alternative strategies and negotiate appropriate solutions in overcoming challenges.

Manage risks associated with projects including finding solutions and mitigation.

Respond effectively to and resolve queries from staff and external stakeholders.

Ensure business benefits are monitored, realised and accurately reported.

Flexible approach to workload required, ability to organise own workload in the face of varying demands.

Evening/weekend work required on occasion.

Access to sensitive and confidential material that requires the use of tact, diplomacy and discretion in accordance with data protection legislation.

Engaging personality and significant enthusiasm for contributing to the growth and development of School contacts.

Interdisciplinary Studies is a School with additional Campus responsibilities and a complex partnership arrangement. Given this, all team members are required to be very flexible, undertaking a wide range of duties, covering non-standard work and adjusting workload priorities with little notice.

Standard Terms and Conditions

Salary will be on the Management, Professional and Administrative Grade, level 7, £35,845 - £40,322 per annum.

This post is full time (35 hours per week) and is offered on an open-ended basis.

This post is based at the University's Dumfries campus.

New entrants to the University will be required to serve a probationary period of 6 months. The successful applicant will be eligible to join the Universities¿ Superannuation Scheme.

Further information regarding the scheme is available from the Superannuation Officer, who is also prepared to advise on questions relating to the transfer of Superannuation benefits. Relocation assistance will be provided where appropriate.

It is the University of Glasgow's mission to foster an inclusive climate, which ensures equality in our working, learning, research and teaching environment.

We strongly endorse the principles of Athena SWAN, including a supportive and flexible working environment, with commitment from all levels of the organisation in promoting gender equality.

The University of Glasgow, charity number SC004401.

Closing date 21st March 2021

View or Apply

Similar Positions